What is Augmented Reality?

Augmented reality (AR) is when a computer made image is placed into a real-world environment through the use of a device, such as a smart phone (iPhone or android). Augmented reality allows users to view and interact with an inserted image in their own environment, in real-time.

There are many apps that utilize AR, such as:

  • Pokemon Go™
  • Snapchat ™
  • Harry Potter: Wizards Unite ™
  • IKEA Place ™
  • Amazon Showroom ™